Things have been crazy busy as we rush to get all the elements we need to shoot our commercial. This is the first breather I’ve had to actually sit down and write about the project.
One of the things I found out about the contest is that they choose, not one, but two commercials to air during the Super Bowl! How cool is that?
Here’s the second winner in last year’s contest:
It seems that kids and animals are a popular theme among the winners. But, we’re not doing either one of those themes. Our theme is football…which presents some challenges.
When Doritos posted their contest rules last month on the 19th, I was anxious to read them and make sure that we were on the right track. They have very strict rules about not using any kind of NFL trademark, logo or merchandise or any other third party trademark or logo; so, in addition to not using NFL trademarks and copyrighted material, we, also, had to be careful about violating other football leagues’ trademarks or copyrights. Sandra, basically, had to create a totally fictitious football league and football team (as well as another fictitious company). But when I read the rules I realized that one of our props totally violated NFL trademark rules. So that prop idea got thrown out and Sandra came up with another idea that is very generic and should work fine.
Sandra recruited her brother, composer Martin Morillo, to compose original music for the commercial. Martin, visiting from Spain, is a very talented composer and we were so fortunate to get his help. However, the rules stated that contestants could use only the music provided by Doritos, so Martin’s efforts will, unfortunately, not be heard.
I wish I could have gotten a hold of last year’s rules. It would have saved us a bit of time and effort. But, overall, we weren’t set back too much and we’re still on track to not only meet but, also, beat the deadline of November 16.
Is Shoom Zone Productions going to do two commercials now and if so I will be cheering you on!
Thanks, but, no, only one commercial, Doug. We have our hands full with this one. I can’t imagine trying to do two right now!