Doritos Crash the Super Bowl Contest: Two New Commercials!

I’m pleased to announce that we have submitted two new commercials to the Doritos contest!

Why submit more than one entry?  Well, we got some feedback on the first commercial and not all of it was positive.  One of the complaints we heard was that it went by so fast some people couldn’t figure out what was happening.  Others complained that the trophy didn’t seem damaged enough to replace the football with a Doritos ball.

So, Mike Wood, our 1st AD, took the raw footage and cut another commercial.  It meant having to completely cut out some scenes, but I think the sacrifice was worth it.  The commercial flows so much better now and it really focuses on the story.  If any of our commercials have a chance to win, we think this will be the one.  You can click on the link below to watch it.  By the way, don’t let the name of this version fool you.  It’s not a true story.  It’s completely fictitious.

Doritos Golden Trophy True Story

The next commercial came out of a lot of extra footage that we had.  Sandra Myers, our director, had originally envisioned having a lot of dancing in the commercial.  Her first idea had the actors doing goofy end zone touchdown dances.  Then she changed it so that everyone was doing the same dance.

So what happened to all that dancing footage?  Well, it got cut.  Thirty seconds was simply not enough time to cram it all in!  So Sandra decided to cut another commercial…one that focused on the dancing.  It doesn’t really tell a story, but it is a lot of fun.  She used not only footage from the shoot but, also, footage from the auditions and footage of some of the actors eating Doritos that she took when we were doing ADR (Automated or Additional Dialog Replacement).  Here’s the fun result:

Dance Doritos Style

There are only two more days left before the contest changes so I hope you’ll help us out before Wednesday, November 28 by giving us a five star rating on our commercials, especially Doritos Golden Trophy True Story.  We really want to get that one noticed and we don’t have much time left!

November 28 will start the Nacho Awards portion of the contest.  This part of the contest is where Doritos pits the commercials against each other in various categories.  For example, Doritos may ask Facebook users to select their favorite commercial that includes a pet.  We have no idea if any of our commercials will be chosen to participate in the Nacho Awards or even if they will be available to view and rate (we hope so!).

Whatever happens, I’ll be keeping all of you updated on what is happening with the contest.  I’ll, also, go back and talk more about the pre-production, production, and post-production phases of the project, which is something that I had wanted to do while we were going through those phases, but was unable due to time constraints.  I’ll have some cool behind the scenes photos to show you and maybe another surprise or two.

Announcing Our Crash the Super Bowl Commercial: “Doritos Golden Trophy”!

Hey, folks, I’m pleased to announce that our commercial for the Doritos Crash the Super Bowl contest is now online!  Now before I send you to the link to watch it, I want to give a big thanks to our cast and crew and especially our director, Sandra Myers, for making this ad a reality.  We couldn’t have done it without you!  This was truly a group effort.

There are only a couple of days left before the submission period closes so we need you to help us out and get us noticed!  Here’s how you can help:

  • Accept the Doritos Facebook app!  It’s the only way you’ll be able to watch the commercial.
  • Go rate the ad by giving it five stars!  Not one, not two, not three, not four, but five stars!  We need to keep near the top of the ratings and not get lost at the bottom so that we can get noticed.
  • Post a comment!  You’re comment will appear on your Facebook page along with a link to the commercial.
  • Share the commercial!  There are three share buttons below the ad.  One for Facebook, one for Twitter, and one for email.  Please share it with everyone you know and ask them to rate and share it too!

Thanks for your help.  Now go watch the commercial!

Doritos Golden Trophy Commercial